Advertisers are able to target their consumers more effectively thanks to social media. But did you know that your operating system might also be giving away information about your online searches to advertising agencies? Learn more about Windows 10's not-so-private settings and how these can be fixed.

Windows 10 is undoubtedly Microsoft’s most accepted operating system since Windows XP. But that doesn’t make it faultless, many users have been complaining about the intrusive privacy settings the operating system enables by default. To reclaim your privacy, follow these tips on turning off its intrusive settings

Turn personalized advertising off

For those unaware, Windows 10 assigns each user an ‘advertising ID’ which it uses to personalize your ad experience based on your recent browser history.

Recently, Microsoft has made new upgrades to their web browser platform. Despite numerous changes, one making the biggest waves for users of all kinds is the lack of instant and easy compatibility with Adobe Flash. Adobe Flash is a web platform and add-on that many business websites have put to extensive use.

During Microsoft’s Build 2016, new innovations were announced to the public. But what you should really keep your eye on are the changes made with the Windows 10 Anniversary Update. With the new updates many are expecting features that help manage your business and personal life.